01780nam a22001697a 4500999001900000008004100019100004700060245008400107260003700191300004100228520106700269650009101336773003701427906002301464942000701487952011601494  c521926d521926230303b           ||||| |||| 00| 0 eng d  aParvathy P. R. and  Satheesh, E. K.938180  aImpact of RISC biases among equity shareholders: Evidence from Indian investors  aThe Indian Journal of Economics   a101(403 pt. 4), Apr, 2021: p.633-647  aToday irrationality and behavioural emotions are on its way to strike off the myths of rational theories of finance of the late twentieth century. Behavioural finance is thus on its way of emergence. Behavioural finance deals with the behavioural aspects of normal man for which evidence from psychology and sociology is incorporated with finance. Behavioural biases emerges out of the cognitive and emotional factors that occurs within a human. The main aim of the study is to measure the impact of the RISC (Representativeness Bias, Illusion of Control Bias, Selfattribution bias and Cognitive Dissonance Bias) biases on the investment decision making and performance of retail equity investors in India. The result of the study reveals that cognitive dissonance bias have high impact on the decision making of the equity investors in India. It is also ascertained that with respect to the confidence to predict the future, investors with post graduate qualification tend to be more biased when compared to graduates and professional investors. – Reproduced   aBehavioural biases, Behavioural finance, Cognitive biases, Irrationality, RISC.936340  aThe Indian Journal of Economics   aBEHAVIOURAL BIASES  cAR  00102ddc40709396612aIIPAbIIPAd2023-03-03h101(403 pt. 4), Apr, 2021: p.633-647pAR128191r2023-03-03yAR