Rai, A., Haidar, A. and Natarajan, S.  <br/><br/>
Gender, equity, and the digital economy  

 - Seminar  
 - 760, Dec, 2022: p.65-71 
<br/><br/> This article addresses the participation of women in the digital economy, with a focus on India. Despite progress in digitization, barriers still exist that hinder broad and deep online participation, particularly for women. These barriers can be instrumental (such as lack of access to devices, connections, and safe spaces) or socio-cultural (including digital literacy, trust, perceptions of safety, and societal norms). As India assumes the G20 presidency and seeks to leverage its digital revolution, it is important to examine how Indian women engage in the digital economy.<br/>The study finds that women participate in the digital economy as both social and commercial agents. Social participation involves activities like online interactions, contributing to discussions on social media, and consuming digital content. Commercial participation encompasses buying and selling goods online and engaging in various types of online employment. This article specifically explores the participation of women as businesswomen and entrepreneurs, particularly in the realm of social commerce.<br/>By examining patterns of engagement and the barriers women face in participating as commercial agents, this research contributes to informed policymaking. It sheds light on the challenges and enablers that affect women's participation in the digital economy, ultimately aiming to enhance trust and adoption of digital goods. Understanding these dynamics can guide efforts to create a more inclusive and supportive environment for women in the digital realm.<br/>In conclusion, this article highlights the importance of examining women's participation in the digital economy, especially in the context of India's digital revolution. By exploring women's engagement as commercial agents, particularly in social commerce, the study provides insights into their patterns of involvement and the obstacles they encounter. The findings of this research contribute to policy formulation and efforts to foster trust and adoption of digital goods, ultimately facilitating women's meaningful and inclusive participation in the digital economy. - Reproduced