Trivedi, Deepak  <br/><br/>
An analytical study of customer satisfaction in a public sector bank and private sector bank in Madhya Pradesh in the use of electronic banking services under the influence of brand perception    

 - Prestige International Journal of Management and Research   
 - 15(1-2), 2022: p.3-17 
<br/><br/> The banking industry structure has changed from basic to abased in the last two decades. The fundamental reason  for banking transformation was the concern for customer satisfaction in the age of information technology and communication. – Reproduced   
<br/><br/><label>Subjects--Topical Terms: </label><br/>Alternative banking, e-Banking, Customer satisfaction, Brand perception.