Exploring the synergies between performing arts and hospitality units in responsible tourism: The case of Kumarakom, Kerala.
- South Asian Journal of Socio-Political Studies
- 23(2), Jan-Jun, 2023: p.128-130
The early stages of tourism in India showcase the country’s ancient art, architecture, crafts, food, drinks, music, dance, religion, traditions, customs, heritages, museums, and more. Those elements contribute to the cultural identity of each destination and create opportunities for cultural exchange with visitors. However, changes over time can pose challenges to the sustainability of Indigenous culture. In Kerala, where hospitality and the resultant industry is a major component of tourism, there is an emerging trend of representing indigenous culture through Performing Arts. Linking hospitality with cultural performances can improve responsible tourism practices as seen in Kumarakom, where fifteen Responsible Tourism (RT) hotels under Study benefit around thirty performers of indigenous performing art forms. The study aims to analyze the implications of these cultural and community linkages in the hospitality sector, given the emergence of RT as a global tourism movement through an exploratory survey method using a Questionnaire.- Reproduced