Avery, Jill and Greenwald, Rachel <br/><br/>
A new approach to building your personal brand: How to communicate your value to the world  

 - Harvard Business Review   
 - 101(3), May-Jun, 2023: p.147-151 
<br/><br/> For better or worse, in today’s world everyone is a brand. Whether you’re applying for a job, asking for a promotion, or writing a dating profile, your success will depend on getting others to recognize your value. So you need to get comfortable marketing yourself.- Reproduced