Kaur, Harveen  <br/><br/>
Empowering rural India: Digital transformation as a sustainability catalyst  

 - Kurukshetra: A Journal on Rural Development   
 - 72(2), Dec, 2023: p.32-37 
<br/><br/> The concept of ‘rural e-commerce’ is district from mainstream e-commerce, providing electronic platforms for rural products. Its purpose is to connect rural areas with urban markets and enhance income levels. The government initiatives like ‘make in India, ‘digital India,’ and ‘skill India’  are geared towards  promoting SME growth and facilitating their entry into the e-commerce realm. – Reproduced