Providing framework for value chain development
- Kurukshetra: A Journal on Rural Development
- 72(4), Feb, 2024: p.41-45
The one district on product (ODOP) intervention has enabled and aggregation of on boarding of sellers of identified products on e-commence platforms, which in turn enhances greater visibility for the small businesses and frames from rural areas. For example, Tribal cooperative marketing development federation of India has promoted tribal products in semi-urban and urban markets, and also promoting export and creating livelihood opportunities at the grassroots level. Under this ODOP scheme, the government of India approved 137 unique products n 713 districts of 35 states and UTs. –Reproduced