Anbukkarasi, V. and Soundaranayaki, D.  <br/><br/>
Cosmetic advertising: Unveiling its power in shaping purchase decisions of working women in  Pondicherry  

 - Third Concept   
 - 37(444), Feb, 2024: p.43-44     
<br/><br/> In the realm of cosmetics, advertising’s profound influence on consumer choices remains a critical but often  aspect, particularly concerning working women in Pondicherry. – Reproduced