Khera, Hridayansh  <br/><br/>
The regret paradox  

 - Administrative Development: A Journal of HIPA, Shimla   
 - 10(1), Jan-Jun, 2023: p.95-103 
<br/><br/> This study aims to elucidate the human tendency to harbour regret over medical expenses despite reassurance over physical well-being. This study shows the application of behavioural economics in the healthcare sector and explains the hypothesis, using the theoretical construct of Loss Aversion. In order to provide a behavioral perspective on the paradoxical and peculiar nature of humans to regret medical expenses even when confronted with positive results, primary data has been collected from a random sample of 100 individuals belonging to specific age groups from middle income strata of society. This analysis in the healthcare sector successfully demonstrates how psychological, cognitive, and emotional factors influence economic decision-making - Behavioural economics. – Reproduced <br/><br/>https://himachal.nic.in/showfile.php?lang=1&dpt_id=15&level=2&lid=23648&sublinkid=24265<br/> 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Study, Human, Regret, Medical, Expenses, Reassurance, Physical, Well-being, Application, Behavioural, Economics, Healthcare, Sector, Hypothesis, Theoretical, Construct, Loss, Aversion, Behavioral, Perspective, Paradoxical, Peculiar, Nature, Individuals, Age, Groups, Middle, Income, Strata, Society, Analysis, Psychological, Cognitive, Emotional factors, Economic, Decision-making.