Rural fairs and Festivals
- Kurukshetra: A Journal on Rural Development
- 72(6), Apr, 2024: p.40-44
With tourism sector recovering back to pre-pandemic levels, both nationally and internationally, a tourist’s quest for authenticity can be quenched by capitalizing on the fairs and festivals in India. Fairs and festivals are cultural tourism attractions. Pragmatic approach embedded with knowledge of tourism impacts, can transform fairs and festivals, into a tourism product that will eventually deliver economic and socio-cultural benefit to the county. – Reproduced