00974nam a22001097a 4500008004100000100002400041245004400065260001100109300003000120520070300150773001100853240507b           ||||| |||| 00| 0 eng d  aGupta, Lalit Kumar   aIndian weaves prompting sustainability   aYojana  a68(5), May, 2024: p.23-25  aToday, as the world embraces sustainability as a guiding principle, a the significance of Indian waves has only magnified, and at the forefront of this movement stands the cotton corporation of India (CCI), playing a pivotal role in ensuring the sustainability of cotton farming and weaving practices. The  introduction of the ‘Kasturi cotton Bharat’ brand, with its end-to-end traceability using  blockchain technology, is a groundbreaking initiative, setting a new standard for traceability in the cotton textile value chain to uplift the valuation of Indian cotton and promote the rich textile heritage of India by combining traditional craftsmanship with a touch of luxury. – Reproduced    aYojana