TY  - BOOK
AU  - Gupta, Lalit Kumar 
TI  - Indian weaves prompting sustainability 
CY  - Yojana
N2  - Today, as the world embraces sustainability as a guiding principle, a the significance of Indian waves has only magnified, and at the forefront of this movement stands the cotton corporation of India (CCI), playing a pivotal role in ensuring the sustainability of cotton farming and weaving practices. The  introduction of the ‘Kasturi cotton Bharat’ brand, with its end-to-end traceability using  blockchain technology, is a groundbreaking initiative, setting a new standard for traceability in the cotton textile value chain to uplift the valuation of Indian cotton and promote the rich textile heritage of India by combining traditional craftsmanship with a touch of luxury. – Reproduced
BR  - AR131839
ER  -