Garikaparthi, Madhavi  <br/><br/>
Charting the course: Strategic navigation in higher education marketing  

 - University News   
 - 62(16), Apr 15-21, 2024: p.179-181   
<br/><br/> Higher education stands at a crossroads, poised on the brink of transformative change driven by and evolving student exportation. As Institutions grapple with the complexities of a rapidly evolving educational landscape, the role of marketing and strategy has merged as pivotal in shaping their future trajectory. – Reproduced <br/>