02116nam a22001577a 4500 526389 526389 240531b ||||| |||| 00| 0 eng d Joshi, Heena Thanki and Dangi, Meghna 53229 Are retail investors in emerging economies SRI ready? Management and Labour Studies 49(2), May, 2024: p.256-274 Socially responsible investment (SRI) is a contemporary idea to describe investing that incorporates social, ethical and environmental dimensions. Under the Theory of Planned Behaviour lens, the current study examines the role of attitude, subjective norm, perceived control behaviour and moral norms in explaining retail investors’ investment intention towards SRI. The study adopted the quantitative approach of research and gathered the required data using the judgmental sampling method. This research uses structural equation modelling to present a model that better explains the role of attitude, subjective norm, perceived control behaviour and moral norms in understanding retail investors’ investment intentions for SRI. The current study proposes and successfully validates the use of subjective financial literacy as a perceived control behaviour variable in studying the investment intention of SRI. The finding suggests that retail investors’ intention to invest in SRI is significantly positively influenced by attitude, subjective norms, moral norms and subjective financial literacy. – Reproduced https://journals.sagepub.com/doi/full/10.1177/0258042X231196666 Socially Responsible Investment (SRI), Theory of Planned Behaviour, Attitude, Subjective Norms, Perceived Control Behaviour, Moral Norms, Retail Investors, Investment Intention, Quantitative Research, Judgmental Sampling, Structural Equation Modelling, Subjective Financial Literacy, Behavioural Finance, Ethical Investing, Environmental Investing, Social Investing, Investor Psychology, Financial Decision-Making, Market Behaviour, Sustainable Investment. 53230 Management and Labour Studies INVESTMENT AR 0 0 ddc 0 0 401462 IIPA IIPA 2024-05-31 49(2), May, 2024: p.256-274 AR132112 2024-05-31 AR