01137nam a22001457a 4500 526403 526403 240531b ||||| |||| 00| 0 eng d Srivastava, Aman 53649 The curious case of Vodafone idea merger: Is it a saga of turbulence or a move towards potence? Vikapla: The Journal for Decision Makers 49(1), Jan-Mar, 2024: p.79-82 The merger of Vodafone India Ltd. with Idea Cellular Ltd, the biggest in the history of the Indian telecom sector, took more than 18 months to execute from its announcement in January 2017. With a combined market share of 35% and a customer base of 400 million, the merged entity was the Titanic, created to rewrite the trajectory of the telecom sector in India. However, the Vodafone Idea saga has been one of turbulence and unrest. This case examines the background of the merger, the challenges faced by the merged entity, and the future of the merged entity.- Reproduced https://journals.sagepub.com/doi/full/10.1177/02560909241244610 Vikapla: The Journal for Decision Makers COMMUNICATION AR 0 0 ddc 0 0 401477 IIPA IIPA 2024-05-31 49(1), Jan-Mar, 2024: p.79-82 AR132121 2024-05-31 AR