Herzlinger, Regina E. et al  <br/><br/>
The middle path to innovation 

 - Harvard Business Review   
 - 102(4), Jul-Aug, 2024: p.134-145 
<br/><br/> Too many companies are failing to innovate. One reason, say the authors, is the polarized approach companies take to innovation. At one end of the spectrum, corporate R&D efforts tend to focus on product refreshes and incremental line upgrades that generate modest growth for lower risk. At the other end, venture capitalists favor high-risk “transformational” innovations that seek to upend industries and generate outsize returns. But there’s a better, middle, way.  This article presents the growth driver model, a framework that partners corporations with outside investors to identify and develop innovation opportunities, drawing on corporate resources and talent and externally recruited entrepreneurs. The authors illustrate the model with a detailed case study of how it revived innovation at Cordis, a large medical technology device maker.- Reproduced <br/><br/>https://hbr.org/2024/07/the-middle-path-to-innovation<br/>