Vispute, Santosh  <br/><br/>
Identification and comparison of challenges faced by rural consumer and urban consumers in online shopping  

 - Prestige International journal of Management and Research   
 - 16(2), 2023: p.78-84 
<br/><br/> In the twenty-first century, information is literally at your fingertips. E-commerce has thrived because of the increasing importance of time in today’s world. Rural and urban regions alike have enormous potential to grow into sizable, self-sufficient communities, much like the rest of the nation’s metropolitan  districts. – Reproduced