01283nam a22001457a 4500 528006 528006 241104b ||||| |||| 00| 0 eng d Ghatode, Jesika 48502 Book Review: Shivam Singh, rural culture in Hindi cinema Sociological Bulletin 73(3), Jul, 2024: p.343-345 Shivam Singh, Rural Culture in Hindi Cinema. Rawat Publications, 2020, 317 pp., ₹1295 (Hardback). ISBN: 9788131610343. Since the time when Lumiere Brothers first showcased their film in 1896, India has come a long way in crafting its own territory in the world of cinema. It has a legacy of over a century marked by phenomenal growth in post-independence India, commencing what is called the ‘golden age of cinema’. Along with the evolution of cinema, there was also a surge in accessibility. From the grandeur of theatre to compact televisions and now through mobile phones, cinema is giving rise to consumers even in the remotest parts of the country. Catering to the needs of the diverse audience, storytelling also diversified and as society evolved, so did the storytelling.- Reproduced https://journals.sagepub.com/doi/full/10.1177/00380229241258341 Sociological Bulletin BOOK REVIEW AR 0 0 ddc 0 0 403086 IIPA IIPA 2024-11-04 73(3), Jul, 2024: p.343-345 AR133435 2024-11-04 AR