01399nam a22001577a 4500999001900000008004100019100002900060245006100089260002700150300003400177520087000211773002701081906001701108942000701125952010901132 c528006d528006241104b ||||| |||| 00| 0 eng d aGhatode, Jesika 948502 aBook Review: Shivam Singh, rural culture in Hindi cinema aSociological Bulletin  a73(3), Jul, 2024: p.343-345  aShivam Singh, Rural Culture in Hindi Cinema. Rawat Publications, 2020, 317 pp., ₹1295 (Hardback). ISBN: 9788131610343. Since the time when Lumiere Brothers first showcased their film in 1896, India has come a long way in crafting its own territory in the world of cinema. It has a legacy of over a century marked by phenomenal growth in post-independence India, commencing what is called the ‘golden age of cinema’. Along with the evolution of cinema, there was also a surge in accessibility. From the grandeur of theatre to compact televisions and now through mobile phones, cinema is giving rise to consumers even in the remotest parts of the country. Catering to the needs of the diverse audience, storytelling also diversified and as society evolved, so did the storytelling.- Reproduced https://journals.sagepub.com/doi/full/10.1177/00380229241258341  aSociological Bulletin  aBOOK REVIEW  cAR 00102ddc40709403086aIIPAbIIPAd2024-11-04h73(3), Jul, 2024: p.343-345 pAR133435r2024-11-04yAR