Reducing the risks of corporate activism 

 - Harvard Business Review  
 - 102(6), Nov-Dec, 2024: p.23-34 
<br/><br/> When companies take a stance on social issues—something more and more businesses are doing these days—they can antagonize large swaths of customers. But there’s a way to decrease the chances that will happen, say Kimberly Whitler and Thomas Barta. Before launching a campaign or making a public statement, executives should analyze two things: how divisive an issue is, and how well a position fits with a firm’s mission and values. When companies take a stance on social issues—something more and more businesses are doing these days—they can antagonize large swaths of customers. But there’s a way to decrease the chances that will happen, say Kimberly Whitler and Thomas Barta. Before launching a campaign or making a public statement, executives should analyze two things: how divisive an issue is, and how well a position fits with a firm’s mission and values.- Reproduced<br/><br/>https://hbr.org/2024/11/reducing-the-risks-of-corporate-activism<br/>