01249pab a2200157 454500 180718b2002 xxu||||| |||| 00| 0 eng d Sorensen, Jesper B. The strength of corporate cutlture and the reliability of firm performance 2002 p.70-91. Mar Prevailing research claims that strong corporate cultures improve firm performance by facilitating internal behavioral consistency. This paper addresses an unexamined implication of this argument by analyzing the effect of strong corporate cultures on the variability of firm performance. This relationship depends on how strong cultures affect organizational learning in response to internal and external change. I hypothesize that strong-culture firms excel at incremental change but encounter difficulties in more volatile environments. Results of analyses of a sample of firms from a broad variety of industries show that in relatively stable environments, strong cultural firms have more reliable (less variable) performance. In volatile engironments, however, the reliability benefits of strong cultures disappear. - Reproduced. Management Administrative Science Quarterly 52927 52927 52927 0 0 0 0 IIPA IIPA 2018-07-19 Volume no: 47, Issue no: 1 AR53357 2018-07-19 2018-07-19 AR