01365pab a2200169 454500008004000000100002400040245007900064260000900143300001300152362000800165520083900173650001501012773003701027909001001064999001701074952010401091180718b2002   xxu||||| |||| 00| 0 eng d  aSorensen, Jesper B.  aThe strength of corporate cutlture and the reliability of firm performance  c2002  ap.70-91.  aMar  aPrevailing research claims that strong corporate cultures improve firm performance by facilitating internal behavioral consistency. This paper addresses an unexamined implication of this argument by analyzing the effect of strong corporate cultures on the variability of firm performance. This relationship depends on how strong cultures affect organizational learning in response to internal and external change. I hypothesize that strong-culture firms excel at incremental change but encounter difficulties in more volatile environments. Results of analyses of a sample of firms from a broad variety of industries show that in relatively stable environments, strong cultural firms have more reliable (less variable) performance. In volatile engironments, however, the reliability benefits of strong cultures disappear. - Reproduced.  aManagement  aAdministrative Science Quarterly  a52927  c52927d52927  00104070aIIPAbIIPAd2018-07-19hVolume no: 47, Issue no: 1pAR53357r2018-07-19w2018-07-19yAR