Darapuri, Sanya <br/><br/>
Automating domesticity: Indian advertisements and the reconfiguration of masculinity 

 - Economic & Political Weekly   
 - 60(6), Feb 8, 2025: p.13-15 
<br/><br/> Domesticity remains a curious space where men still make rare, fleeting appearances, much like visitors in a foreign land. What emerges as a potential agent of change or a seeming “equaliser” in media portrayals of the domestic is technology in the form of sleek machines and smart home devices, with men depicted as “modern” and “tech-savvy” partners who welcome automation. Do such portrayals challenge patriarchal gender norms or do they reinforce them in subtler ways? – Reproduced <br/><br/>https://www.epw.in/journal/2025/6/commentary/automating-domesticity.html<br/>