Engelbert, Cathy   <br/><br/>
The commissioner of the WNBA on transforming the league ahead of a breakout season 

 - Harvard Business Review   
 - 103(3), May-Jun, 2025: p.35-39  
<br/><br/> By nearly every metric, 2024 was a standout year for the Women’s National Basketball Association (WNBA). As transcendent rookies Caitlin Clark, Angel Reese, and Cameron Brink entered the league, regular-season games drew an average of 1.2 million viewers, up 170% from the previous season, and our All-Star Game brought in an all-time high of 3.4 million, triple that of 2023’s event. We saw the highest arena attendance in 22 years, with every team posting at least double-digit year-on-year growth. And we set records for social media engagement (with more than 2 billion views across platforms), merchandise sales (up 600%), and media and sponsor revenues.- Reproduced<br/><br/>https://hbr.org/2025/05/the-commissioner-of-the-wnba-on-transforming-the-league-ahead-of-a-breakout-season<br/>