01606nam a22001457a 4500 530414 530414 250612b ||||| |||| 00| 0 eng d Chaudhuri, Himadri Roy 54329 Are Brothels Markets? Situating consumer research at the nexus of the essential, the embarrassing and the exception: A viewpoint from ociological traditions Management and Labour Studies 50(1), Feb, 2025: p.129-134 This essay critiques the trend in consumer research that deliberately excludes subjects considered exceptional. Drawing from multiple traditions in sociological literature, we analyse the interaction of factors that create persistent paradoxes in social imaginaries - paradoxes that have also impacted the academic community. While the majority of scholarly publications tend to take a reductionist view of consumer concerns, the vulnerabilities faced by queer groups and sex workers are largely ignored, with sex workers being pushed to the absolute margins. The relentless pursuit of tokenism, quantified by novel contributions or citations, has further marginalized invisible narratives of hope and resilience. The article advocates for a more inclusive approach in the development of new areas of consumer research, particularly in the domains of macro marketing, public policy, and transformational consumer research.-Reproduced https://journals.sagepub.com/doi/full/10.1177/0258042X241298038 Scholarly denial, Exceptionalism, Worth, Tokenism, Aporia, Imaginaries, Resiliece 54330 AR 0 0 ddc 0 0 405606 IIPA IIPA 2025-06-12 AR136195 2025-06-12 AR