PM Vishwakarma & Cooperatives MSMEs: a case for collective growth
- Kurukshetra
- 73(7), May, 2025: p.5-11
There are ample opportunities for cooperatives to take benefits under the PM Vishwakarma scheme of MSME Ministry. The cooperatives will leverage marketing support from the PM Vishwakarma Scheme, including quality certification, branding, and e-commerce onboarding. Collective marketing efforts will enhance the visibility and reach of the cooperative's products, improving sales and profitability. The cooperative will offer a supportive environment for artisans, promoting skill development, knowledge sharing, and innovation, ensuring that artisans receive the necessary guidance, resources, and opportunities to thrive in their trade. -Reproduced