Singh, Y.K.  <br/><br/>
IEC and behavior change  

 - Yojana: A Development Monthly Since 1957  
 - 69(9), Sep, 2025: p.50-53 
<br/><br/> From community led efforts in Swachh Bharat mission SBM-G phase I to people centric messaging under Jal Jeevan mission and the sustainability focus of SBM-G Phase-II, communication has acted as the invisible infrastructure sustaining the change. India’s Wash revolution demonstrates that while infrastructure is essential, lasting change beings with informed and inspired people. – Reproduced