00327nam a22001097a 4500020001800000082001300018100002400031245010400055260002900159300001000188650001900198 a9780749469276 aT34 G293 aGeorges, Patrick M. aNeuromarketing in action: how to talk and sell to the braincby Patrick M. Georges and Michel Badoc aLondonbKogan Pagec2014 a270p. aNeuromarketing