Tiwari, Shubha and Agnihotri, Satish B.
Rastriya Poshan Maah: Social behavior communication change (SBCC)
- Kurukshetra: A Development Monthly Since 1962
- 73(12), Oct, 2025: p.5-8
Poshan Maah is the facial point of a year round SBCC and service delivery architecture. When Poshan Maah is used strategically, it becomes a potent instrument in the larger journey to a to a Suposhit bSharat. Poshan Maah exemplifiels how a carefully sequenced SBCC strategy, backed by frontline systems and local governance, can convert policy ambition into household practice. – Reproduced