Menon, Hemanth  <br/><br/>
Tourism to promote rural art and culture  

 - Kurukshetra: A Rural Development Monthly Since 1953  
 - 74(1), Nov, 2025: p.26-29 
<br/><br/> Rural India’s art and culture embody the nations’s heritage, but face challenges from modernisation. Tourism can act as a bridge between livelihood and legacy, helping artisans sustain traditions, through meaningful visitor engagement. Community-led models 2.0 and PM Vishwakarma, highlight how heritage and sustainability can coexist. By linking education, technology, and inclusion, rural through tourism thus revives cultural roots while creating pathways for sustainable development. – Reproduced