Amin, Tarang  <br/><br/>
The CEO of e.I.F. beauty on maintaining a startup culture while scaling  

 - Harvard Business Review   
 - 103(1), Jan-Feb, 2025: p.31-35 
<br/><br/> In 2024 e.l.f. Beauty became the company with the top-selling mass cosmetics brand in the United States, as measured by unit sales, surpassing all its legacy competitors. It was a big milestone, and in one of my weekly notes to our 500 team members, I congratulated everyone on reaching it. But we didn’t pause for a big celebration. Instead we immediately asked ourselves, How quickly can we get from number two to number one in dollar sales, as well?- Reproduced<br/><br/>https://hbr.org/2025/01/the-ceo-of-e-l-f-beauty-on-maintaining-a-startup-culture-while-scaling<br/>