Understanding millet consumption in India: a comprehensive review of consumption patterns, influencing factors and consumer preferences
- Madhya Pradesh Journal of Social Sciences
- 29(2), Dec, 2024: p.151-164
The review synthesises recent literature on millet consumption trends, influencing factors, and consumer preferences in India. Studies indicate a decline in millet consumption among higher-income households, driven by rising incomes, urbanisation, and government policies favouring rice and wheat. However, millet remains vital for food security, particularly for low-income households, highlighting consumption disparities. Influencing factors encompass socio-economic and cultural aspects, with price dynamics, accessibility, nutritional value, and cultural significance playing significant roles. Consumer preferences are diverse, driven by nutritional benefits, cultural significance, taste preferences, health recommendations, and lifestyle choices, particularly among urban middle-class consumers. Understanding these trends is crucial for promoting millets as sustainable food sources.-Reproduced