00751nam a22001457a 4500 533247 533247 260430b ||||| |||| 00| 0 eng d Chandra, Pramod 60369 The future of purpose driven branding Vikalpa: The Journal for Decision Makers 51(1), Jan-Mar, 2026: p.98-99 • David Asker and Varsha Jain, 2023, 270 pp. Rs.690, Wiley India pvt ltd, ISBN. 9789357460897. –Reproduced https://journals.sagepub.com/doi/full/10.1177/02560909251389733?_gl=1*rhjzky*_up*MQ..*_ga*ODE5Nzc1OTk3LjE 3Nzc1NDI2Mjk.*_ga_60R758KFDG*czE3Nzc1NDI2Mjkkb zEkZzAkdDE3Nzc1NDI2MjkkajYwJGwwJGg4NzQ4Mzg4MTU. Vikalpa: The Journal for Decision Makers BOOK REVIEW AR 0 0 ddc 0 0 408417 IIPA IIPA 2026-04-30 51(1), Jan-Mar, 2026: p.98-99 AR138758 2026-04-30 AR