The future of purpose driven branding
Chandra, Pramod
creator
text
Vikalpa: The Journal for Decision Makers
monographic
eng
51(1), Jan-Mar, 2026: p.98-99
• David Asker and Varsha Jain, 2023, 270 pp. Rs.690, Wiley India pvt ltd, ISBN. 9789357460897. –Reproduced
https://journals.sagepub.com/doi/full/10.1177/02560909251389733?_gl=1*rhjzky*_up*MQ..*_ga*ODE5Nzc1OTk3LjE
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Vikalpa: The Journal for Decision Makers
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