01527nam a22001337a 4500 533563 533563 260603b ||||| |||| 00| 0 eng d Giri ,C. and Amatya, Dhanashree Giri 60990 Emerging trends in public policy, administration and mass communication: Navigating the future of governance in the digital age Indian Journal of Public Administration 72(1), Mar, 2026: p.177-199 Public administration globally confronts unprecedented challenges requiring fundamental reconceptualisation of governance models in an era dominated by digital communication technologies and 24 × 7 media cycles. Traditional bureaucratic hierarchies increasingly prove inadequate for addressing complex policy problems characterised by rapid technological change, heightened transparency demands driven by media scrutiny and interconnected challenges spanning climate disruption, health emergencies and widening inequality amplified through communication networks. Contemporary scholarship identifies a paradigm transition from earlier New Public Management approaches towards integrated, digitally enabled governance frameworks emphasising networks, citizen collaboration and strategic. – Reproduced • https://journals.sagepub.com/doi/full/10.1177/00195561261415966?_gl=1*2ymxs2*_up*MQ..*_ga*NDAzODY0ODQxLjE • 3ODA0NzcwMjI.*_ga_60R758KFDG*czE3ODA0NzcwMjEkbzEkZzAkdDE3ODA0NzcwMjEkajYwJGwxJGg5NjgyNDQ3ODE. Indian Journal of Public Administration AR 0 0 ddc 0 0 408744 IIPA IIPA 2026-06-03 72(1), Mar, 2026: p.177-199 AR139052 2026-06-03 AR