Pawde, Balu

Digital consumption in India during 2022–23 and 2023–24 - Economic & Political Weekly - 61(23), Jun 6, 2026: p.22-26

Using HCES 2022–24, the rapid expansion of India’s digital consumption across rural and urban households via online purchases and payments is shown, with rural catch-up but at lower levels. Digital consumption growth is led by non-food services (travel, utilities, clothing) while food remains stagnant. While higher-income and educated households dominate, SC/ST lag, indicating stratification requiring access, connectivity, digital literacy, inclusion policies.- Reproduced

https://www.epw.in/journal/2026/23/commentary/digital-consumption-india-during-2022-23-and-2023.html