Lee, Nancy R. <br/><br/>
Social marketing: influencing behaviors for good 
by Nancy R. Lee and Philip Kotler 
 - 4th edn. 
 - New Delhi  Sage  2011 
 - 502p. 
<br/><br/><label>ISBN: </label>9788132110200 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing - Management
<br/><br/><label>Dewey Class. No.: </label>T34 L514