00323pab a2200121 454500008004000000100002400040245007100064260000900135300001400144362001200158650001400170773001700184180718b2002   xxu||||| |||| 00| 0 eng d  aSabat, Hemant Kumar  aGaining competitive advantage by personalising customer interfaces  c2002  ap.443-59.  aOct-Dec  aMarketing  aProductivity