00904pab a2200157 454500008004000000100001900040245006200059260000900121300001500130362001200145520050900157650001400666650002500680700002400705773001700729180718b2003   xxu||||| |||| 00| 0 eng d  aRahman, Zillur  aChoosing business school: an application of Q-methodology  c2003  ap.195-202.  aJul-Sep  aThe number of postgraduate programmes in India has dramatically increased in the past decade. With so many schools competing with one another, it is likely that a business school may want to differentiate itself from other schools. For an effective differentiation, it is however, necessary to identify the criteria used by candidates willing to join an MBA programme. The authors conducted a survey for this purpose, and this paper presents the results obtained by using the Q-Methodology. - Reproduced.  aEducation  aManagement education  aBhattacharyya, S.K.  aProductivity