00955pab a2200181 454500 180718b2003 xxu||||| |||| 00| 0 eng d Rahman, Zillur Choosing business school: an application of Q-methodology 2003 p.195-202. Jul-Sep The number of postgraduate programmes in India has dramatically increased in the past decade. With so many schools competing with one another, it is likely that a business school may want to differentiate itself from other schools. For an effective differentiation, it is however, necessary to identify the criteria used by candidates willing to join an MBA programme. The authors conducted a survey for this purpose, and this paper presents the results obtained by using the Q-Methodology. - Reproduced. Education Management education Bhattacharyya, S.K. Productivity 59670 59670 59670 0 0 0 0 IIPA IIPA 2018-07-19 Volume no: 44, Issue no: 2 AR60115 2018-07-19 2018-07-19 AR