Rahman, Zillur creator Bhattacharyya, S.K. text xu| 2003 continuing ng p.195-202. The number of postgraduate programmes in India has dramatically increased in the past decade. With so many schools competing with one another, it is likely that a business school may want to differentiate itself from other schools. For an effective differentiation, it is however, necessary to identify the criteria used by candidates willing to join an MBA programme. The authors conducted a survey for this purpose, and this paper presents the results obtained by using the Q-Methodology. - Reproduced. Education Management education Productivity 180718