01792pab a2200169 454500008004000000100002300040245011100063260000900174300001400183362000800197520123900205650001901444773002801463909001001491999001701501952010401518180718b2004   xxu||||| |||| 00| 0 eng d  aWilliams, Colin C.  aThe myth of marketization: an evaluation of the persistence of non-market activities in advanced economies  c2004  ap.437-49.  aDec  aAcross the social sciences, a recurring theme is that market production, where goods and services are produced for monetized exchange by capitalist firms for profit-motivated purposes, is replacing non-market production in the advanced economies. The aim of this article is to evaluate critically this marketization thesis. analysing data on the volume of market and non-market activity in the advanced economies, it reveals not only the relatively shallow penetration of the market sphere but also how for some four decades, contrary to the marketization thesis, the market sphere does not appear to have grown relative to the non-market realm. Here, therefore, the view that non-market activity is a vestige of a pre-capital past is rejected and its persistence and growth are instead explained in terms of both the prevalence of resistance cultures to marketism and the inherent contradictions embedded in the pursuit of marketization. The article thus concludes with a call to transcend the currently dominant view that the market is victorious, pervasive and hegemonic, and for greater recognition and value to be given to the non-market realm as well as the possibility of alternative futures beyond marketization. - Reproduced.  aMarket economy  aInternational Sociology  a63306  c63306d63306  00104070aIIPAbIIPAd2018-07-19hVolume no: 19, Issue no: 4pAR63756r2018-07-19w2018-07-19yAR