00371pab a2200145 454500008004000000100002300040245004500063260000900108300001300117362000900130650001600139650001400155700002300169773003300192180718b2004 xxu||||| |||| 00| 0 eng d aGourville, John T. aValuing the cause marketing relationship c2004 ap.38-57. aFall aEnterprises aMarketing aRangan, V. Kasturi aCalifornia Management Review