Bhatta, C. Panduranga creator text xu| 2005 continuing ng p.12-17. Competitive advantage lies in discovering and understanding the nature and function of tacit knowledge which facilitates creativity and innovation. The effective process of converting tacit knowledge into explicit knowledge depends on mastering the figurative language based on metaphor, analogy, symbol, maxim and parable. The figurative language leads to the discovery of new meaning or even to the formation of a new paradigm. An attempt is made in this paper to explore tacit knowledge and its relevance in increasing the competitive advantage of individuals as well as organisations. - Reproduced. Knowledge management Abhigyan 180718