00994pab a2200133 454500008004000000100002500040245007800065260000900143300001300152362000800165520065800173650001400831773001500845180718b2006   xxu||||| |||| 00| 0 eng d  aChebolu, Radha Mohan  aMaking of employers' brand: the relevance of human intellect and energies  c2006  ap.16-23.  aJun  aSince many firms are preoccupied with employee downsizing, pension cutting and benefit slashing issues in the name of leveraging the competition, sufficient attention is not being paid for the management of `organizational credibility' from an HR perspective. As such the making of `employers' brand' assumes vital significance by projecting a dynamic vision about the role played by the human intellect and energy in the process. The brand-building besides catering to the needs of business management has proved to be an asset for some of the companies like `Infosys' where the emotional strength of employees is found to be much higher. - Reproduced.  aEmployers  aHRM Review