01045pab a2200157 454500 180718b2006 xxu||||| |||| 00| 0 eng d Chebolu, Radha Mohan Making of employers' brand: the relevance of human intellect and energies 2006 p.16-23. Jun Since many firms are preoccupied with employee downsizing, pension cutting and benefit slashing issues in the name of leveraging the competition, sufficient attention is not being paid for the management of `organizational credibility' from an HR perspective. As such the making of `employers' brand' assumes vital significance by projecting a dynamic vision about the role played by the human intellect and energy in the process. The brand-building besides catering to the needs of business management has proved to be an asset for some of the companies like `Infosys' where the emotional strength of employees is found to be much higher. - Reproduced. Employers HRM Review 69710 69710 69710 0 0 0 0 IIPA IIPA 2018-07-19 AR70166 2018-07-19 2018-07-19 AR