Chebolu, Radha Mohan creator text xu| 2006 continuing ng p.16-23. Since many firms are preoccupied with employee downsizing, pension cutting and benefit slashing issues in the name of leveraging the competition, sufficient attention is not being paid for the management of `organizational credibility' from an HR perspective. As such the making of `employers' brand' assumes vital significance by projecting a dynamic vision about the role played by the human intellect and energy in the process. The brand-building besides catering to the needs of business management has proved to be an asset for some of the companies like `Infosys' where the emotional strength of employees is found to be much higher. - Reproduced. Employers HRM Review 180718