00386pab a2200145 454500008004000000100001900040245005800059260000900117300001300126362000800139650001400147700001500161700002200176773004200198180718b2006   xxu||||| |||| 00| 0 eng d  aWadke, Chirayu  aInnovative marketing strategies for turnaround brands  c2006  ap.49-56.  aMay  aMarketing  aScalem, M.  aSasank, P.V. Rama  aICFAI Journal of Marketing Management