00420pab a2200133 454500008004000000100001400040245011800054260000900172300001300181362001200194650001800206650002300224773003900247180718b2006   xxu||||| |||| 00| 0 eng d  aRaj Kumar  aChanging paradigms in service marketing and an appropriate strategy: a review in the present era of globalization  c2006  ap.72-79.  aJan-Jun  aGlobalization  aService industries  aPolitical Economy Journal of India