00405pab a2200133 454500008004000000100002400040245007900064260000900143300001300152650003600165650001400201700001700215773003900232180718b2007   xxu||||| |||| 00| 0 eng d  aBaidya, Mehir Kumar  aEffectiveness of sales promotion effort: an empirical study in West Bengal  c2007  ap.67-76.  aMarketing - India - West Bengal  aMarketing  aBasu, Partha  aIndian Journal of Regional Science